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- It is simplicity that makes the uneducated more effective than the educated when addressing popular audiences.
- Aristotle (384 BC - 322 BC), Rhetoric
- A likely impossibility is always preferable to an unconvincing possibility.
- Aristotle (384 BC - 322 BC), Rhetoric
- Every advantage in the past is judged in the light of the final issue.
- Demosthenes (384 BC - 322 BC), First Olynthiac
- You cannot have a proud and chivalrous spirit if your conduct is mean and paltry; for whatever a man's actions are, such must be his spirit.
- Demosthenes (384 BC - 322 BC), Third Olynthiac
- Great wisdom is generous; petty wisdom is contentious. Great speech is impassioned, small speech cantankerous.
- Chuang-tzu (369 BC - 286 BC), On Leveling All Things
- He who pursues fame at the risk of losing his self is not a scholar.
- Chuang-tzu (369 BC - 286 BC), The Great Supreme
- A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
- Sun-tzu (~400 BC), The Art of War. Strategic Assessments
- The best victory is when the opponent surrenders of its own accord before there are any actual hostilities...It is best to win without fighting.
- Sun-tzu (~400 BC), The Art of War. Planning a Siege
- Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
- Sun-tzu (~400 BC), The Art of War. Emptiness and Fullness
- I call a fig a fig, a spade a spade.
- Menander (342 BC - 292 BC), Unidentified fragment
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