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- It's better to be a pirate than to join the Navy.
- Steve Jobs (1955 - 2011), Odyssey: Pepsi to Apple
- I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
- Steve Jobs (1955 - 2011), Apple Confidential 2.0
- I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
- Steve Jobs (1955 - 2011), Stanford University commencement address, June 12, 2005
- Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs (1955 - 2011)
- Innovation distinguishes between a leader and a follower.
- Steve Jobs (1955 - 2011)
- Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
- Steve Jobs (1955 - 2011)
- You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
- Steve Jobs (1955 - 2011)
- Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
- Steve Jobs (1955 - 2011)
- Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
- Steve Jobs (1955 - 2011)
- So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'
- Steve Jobs (1955 - 2011)
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