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- If you try to make something just to fit your uninformed view of some hypothetical market, you will fail. If you make something special and powerful and honest and true, you will succeed.
- Hugh Macleod, How To Be Creative: 6, 08-22-04
- The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task in hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended.
- Hugh Macleod, How To Be Creative: 7. Keep your day job., 08-22-04
- If you're creative, if you can think independently, if you can articulate passion, if you can override the fear of being wrong, then your company needs you now more than it ever did. And now your company can no longer afford to pretend that isn't the case.
- Hugh Macleod, How To Be Creative: 8, 08-22-04
- Admit that your own private Mount Everest exists. That is half the battle.
- Hugh Macleod, How To Be Creative: 9, 08-22-04
- There's no correlation between creativity and equipment ownership. None. Zilch. Nada. Actually, as the artist gets more into his thing, and as he gets more successful, his number of tools tends to go down. He knows what works for him. Expending mental energy on stuff wastes time.
- Hugh Macleod, How To Be Creative: 10, 08-22-04
- All existing business models are wrong. Find a new one.
- Hugh Macleod, How To Be Creative: 11, 08-22-04
- Question how much freedom your path affords you. Be utterly ruthless about it.
It's your freedom that will get you to where you want to go. - Hugh Macleod, How To Be Creative: 11, 08-22-04
- Never compare your inside with somebody else's outside.
- Hugh Macleod, How To Be Creative: 13, 08-22-04
- The first rule of business, is never sell something you love. Otherwise, you may as well be selling your children.
- Hugh Macleod, How To Be Creative: 13, 08-22-04
- The bars of West Hollywood and New York are awash with people throwing their lives away in the desperate hope of finding a shortcut, any shortcut. And a lot of them aren't even young anymore; their B-plans having been washed away by Vodka & Tonics years ago.
Meanwhile their competition is at home, working their asses off. - Hugh Macleod, How To Be Creative: 14. Dying young is overrated., 08-22-04
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