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Quotations by Author

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

Steve Jobs

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Steve Jobs

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Steve Jobs

I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.

Steve Jobs, Apple Confidential 2.0

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

Steve Jobs, Apple WWDC Closing Keynote, 1997

I don't think it's good that we're perceived as different I think it's important we're perceived as MUCH BETTER. If being different is essential to doing that, then we have to do that, but if we could be much better without being different, that'd be fine with me. I want to be much better! I don't care about being different, but we'll have to be different in some ways to be much better.

Steve Jobs, Apple WWDC Closing Keynote, 1997

I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat you like you were 18 months ago, and it's really frustrating sometimes when you're growing up and you're more capable. It's the same thing with a company and the press. The press is going to have a lag time. The best thing we can do about the press is embrace them and do the best thing we can to educate them about our strategy. But to keep our eye on the prize, that is turning out some great products. the press and the stock prize will take care of themselves.

Steve Jobs, Apple WWDC Closing Keynote, 1997

The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.

Steve Jobs, Apple WWDC Closing Keynote, 1997

I'm as proud of what we don't do as I am of what we do.

Steve Jobs, Business Week

Quality is more important than quantity. One home run is much better than two doubles.

Steve Jobs, Business Week

I've always wanted to own and control the primary technology in everything we do.

Steve Jobs, BusinessWeek Online, Oct. 12, 2004

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

Steve Jobs, BusinessWeek Online, Oct. 12, 2004

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Steve Jobs, BusinessWeek, May 25 1998

- More quotations on: [Design]

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

Steve Jobs, Fortune, Nov. 9, 1998

Insanely Great!

Steve Jobs, His description for the Macintosh Computer

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

Steve Jobs, Interview, 1995

It's better to be a pirate than to join the Navy.

Steve Jobs, Odyssey: Pepsi to Apple

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.

Steve Jobs, Playboy, February 1985

I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.

Steve Jobs, Playboy, September 1987

Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

Steve Jobs, Stanford Commencement Adress, 2005

- More quotations on: [Fear]