This goes hand in hand with Breast Cancer Awareness month. So one month out of the year, I should care about Breast Cancer?
No, of course you should care all the time, but
a) it serves to remind and inform
people who may be at risk, encourage and support
those suffering and
b) In the case of breast cancer, prostate, diabetes etc it encourages more women/ men to think about it and CHECK
c) it helps raise money for much needed research
as most of the research and support etc for all these type of "months" rely heavily on voluntary contribution, and
d ) it provides a time to recruit for volunteers
, actively and widely while it is getting publicity,and
e) it continues to raise public awareness and create understanding of the specific needs and problems
of the groups concerned,
I could go on, but maybe you need to reconsider how you view these events, Knows.