Quotations and Literature Forum

Time present and time past are both perhaps present in time future and time future contained in time past. If all time is eternally present all time is unredeemable.
Swatch, Always Now, 1997

This quote is attributed to the Swatch company from an ad for their product named "Always Now", part of a collection including "Always Early", & "Always Late". They are shown on Laura Moncur's archive 9/7/2008. There's considerable wit in the desgn & nomenclature of the products, but the source of the quote is T. S. Eliot's poem, Burnt Norton, published in 1935.

This is nice quotation. I haven't noticed this before because all I have in mind is the following line by my professor in English Literature when I came in late on the first day of class (reason for being late was valid, though):

"Time and tide waits for no man."

Do you know who said it first?


Regards and God bless.