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PostPosted: Tue Sep 17, 2002 2:21 pm 
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asking for help in finding the one who desarve the credit for this quote.
:roll:
thanks!


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PostPosted: Tue Sep 17, 2002 3:32 pm 
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Clairol. It's from a series of television ads they ran during the 1970s. The woman in the commercial says "If I only have one life to live, let me live it as a blond."

While the TV ads ran during the '70s, I found a reference to a 1958 magazine ad for Clairol with the same line.

The most amusing thing to me is that it's in Bartleby's online:
http://www.bartleby.com/63/11/2411.html


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PostPosted: Tue Sep 17, 2002 10:45 pm 
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Apparently there is a person who is credited for being the brains behind that slogan and others: Shirley Polykoff

"For Lady Clairol, the cream-and-bleach combination that brought silver and platinum shades to Middle America, [Shirley Polykoff] wrote, 'Is it true blondes have more fun?' and then, even more memorably, 'If I've only one life, let me live it as a blonde!'"
http://www.ciadvertising.org/studies/st ... olAds.html
http://www.ciadvertising.org/student_ac ... ection.htm

'If I've only one life," exclaimed a model in a 1958 Clairol advertisement, "let me live it as a blonde!"
http://www.es123.com/wz/wz1/66.htm


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PostPosted: Wed Sep 18, 2002 9:04 am 
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The late Shirley Polykoff, who is in the Advertising Hall of Fame, is also the creator of another Clairol classic...

Does she or doesn't she?
Only her hairdresser knows for sure.

This was very risqué for its time, and Polykoff softened the innuendo by showing the models in this campaign as wholesome young mothers with small children in their arms.

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True wit is nature to advantage dressed,
What oft was thought, but ne'er so well expressed.


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